Warmup stands out at the 2009 Yellow™ Auckland Home Show

Warmup’s display at this year’s Yellow™ Auckland Home Show certainly drew in the crowds. The show, which ran from 9 – 13 September at the ASB Showgrounds (just south of downtown Auckland), is known as the place to go if you’re wanting to design a garden, plan a renovation, or learn about home heating, among other things.

The show was eagerly promoted with television, print and radio adverts ensuring Aucklander’s knew all about it. Warmup jumped at the chance to take part in the exhibition, and used it as a golden opportunity to introduce prospective clients to the world of underfloor heating systems.

Warmup’s comfortable and inviting working display offered visitors the opportunity to see Warmup products in action. This active marketing went a long way - not only educating people as to what products are available, but also letting them experience the products for themselves. Paul Fielding, MD of Warmup New Zealand said, “In today’s economic climate, people are more careful about how they spend their money. That’s why the show was so good for us; it gave us the platform to display and demonstrate Warmup’s products, letting the high quality and impeccable design of the systems speak for itself”.